If you want to franchise a McDonalds /Subway /Wendys /Baskin Robbins, you need to pay $35K for some generic materials, licenses, and standard set up with FDA, IRS, and complex labor issues.
To improve on this model altogether, imagine if for 100K a franchise company offered the ability to open a plaza with 10 different coupled fast-food cuisine, it would seem to be a better offering to have different types of opportunities, than have someone just think of you, when they want a donut, or chicken, Chinese food, a grill, etc
It seems evident, that to open a business location, and deal with the processes involved in having a restaurant, that if they had all the logos of major fast food places, outside, people would be 10x more inclined to consume there.
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